Be comfortable in the Discomfort! A conversation with Yael Joffe


Resilience is the Magic word of 2020


We’re at a remarkable time in human history as advances in genetics give us a new way to understand our bodies. Using this knowledge we can make sound choices to ensure we live longer, healthier lives. Recently I came across an instagram live session discussing genetics and how it influenced this particular person’s dietary choses. To say I was intrigued was an understatement.


I’m a firm believer in Nurturing Your Body With Foods That Heal, but I don’t know about you friend, I always wonder which foods, exercises, vitamins etc works best for me. I’m quite in tune & aware of my body, I pick up the slightest changes, particular the way certain foods make me feel. It’s not about weight (although don’t we all want a slimmer waistline) it’s about health…..particular health within my body!


I really do agree with the idea that food affects people differently. My guest On the pod today is Yael Joffe. The Co-founder and Chief Science Officer of 3X4 Genetics. Genetic testing, which will give you deep insights into how to live longer, healthier and better — that are putting wellness back into our hands, literally—has a history of category disruption and she’s breaking the industry wide open, one test at a time.



She is a globally acknowledged, a leading expert in the field of nutrigenomics. She is a highly sought-after speaker, has co-authored two books, ‘It’s Not Just Your Genes’ and ‘Genes To Plate’, and has been published in multiple peer-reviewed scientific journals. She has two children, two dogs and three cats. The thing she loves most of all, aside from Hannah & Jack is swimming, anywhere and anytime. Not so much in chlorinated overheated gym swimming pools, but much more in oceans, lakes, rivers, or any version thereof.


She loves swimming as much as she loves talking about swimming, and half the reason she loves traveling for work is because she gets to swim in faraway places. The cold ocean is where she goes to get her head out of work, and the daily grind….this is her happy place.


While most people find change uncomfortable, this is where entrepreneurs, innovators, and all-around game-changers thrive—successful disruption is always the ultimate goal.


These forward-thinking founders recognize a sleepy category and figure out a way to wake it up.

Mathilda had her full genome sequenced in school as part of the general health check-up. Her parents didn’t only receive a pharmacogenomic overview of how her body metabolizes drugs, but also a nutrigenomics report on what she should eat and what kind of food sorts are to avoid at all cost.


When she turned 18, her parents handed over the access to the cloud storing her health data and told her that now she is responsible for choosing her own diet. When Mathilda went online for the first time to buy original Peruvian coffee beans as she finally wanted to try real coffee, she got a notification on her smartphone that her body cannot process caffeine effectively and she should reconsider her choice.

At first, she thought that’s nonsense and bought the beans anyway. However, after the package arrived by drone delivery and the robotic assistant of the family, Maya, made the coffee for her in the afternoon, she couldn’t sleep until four in the morning. Next time, when the little bee-shaped dietary assistant on her smartphone appeared with some food advice, she accepted. She went to a restaurant with a friend, had two favorite meals on the menu and asked the smart algorithm which one would be more advisable to choose.

That’s how we imagine nutrigenomics in action will be, in the future shaping what, how and when we should eat.


My quote for this episode is this :

If you want to learn to swim jump into the water. On dry land no frame of mind is ever going to help you
– Bruce Lee

So I got introduced to Yael through Visual Cap’s Top female Founders in Every Country Map. I’m truly thrilled to share a cup of coffee and conversation with her. To be inspired by her story and journey into the world of entrepreneurship.


If you loved this episode, it would mean the world to me if you left a review for the Win@Work Podcast on iTunes. Not only because the reviews brighten my day but it also helps this podcast get discovered by other people and helps my team know how to better serve you with content!


Listen here : https://www.buzzsprout.com/1132724/6526570-interview-with-yael-joffe-be-comfortable-in-the-discomfort


You can also "BUY ME A COFFEE" to show your support for the show & pay it forward!!


Let’s believe against all odds and relentlessly pursue our dreams and ideas.

Let’s seek to restore wonder back into our lives.

Let’s fan into flame our gifts and skills and learn from each other.

Let’s dare to move mountains, disrupt culture with impact, and live a life of significance where our purpose equals people.

If you loved this Episode, shoot me and Jael an email with your favourite part of the episode, because we would love to hear from you

@winatwork.women & Jael Joffe

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