“Get to know yourself, it's hard to love someone you don’t really know.”


The Female founder Series ~ an inspiring extension of the Win@Work Podcast. We explore the stories of inspiring women who’ve fearlessly mastered career pivots of their own, and more about how they found their version of success and fulfilment.

We’re peeling back the layers to their successes and sharing their winding roads of missteps, lessons, trying moments, and even outright failures that we can all learn from.

This week's spotlight is the incredible Beth Schneiter, #femalefounder & owner of "Wildflower Transformation Coaching".

What have you built & what inspired you to build it............This is a glimpse into Beth's story.......

Beth specialises in working with women who are at risk of stress and burnout by focusing on limiting beliefs and emotions.

She is a transformational coach and speaker with a history of working in banking and finance at one of the largest global trading companies. She is also mom to her daughter Chloe’, so you could say she knows a thing or two about stress and burnout.

Having lived in South Africa, London and Geneva, she is a global citizen and has experienced how different cultures “manage stress” depending on social conditioning and beliefs.

It is Beth's mission to help women let go of who they think they should be, reconnect with themselves and transform burnout.

How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours?

When you reach rock bottom you have no other choice but to ask yourself how you got there. I woke up in my early 30s, burnt out and believing I was broken. I had followed all the “should dos” in life and was outwardly successful but inside I felt anything but.

At the time, this felt like my biggest failure, however burning out actually became my biggest teacher. It sent me on a path of self-discovery and eventually towards following my dreams of helping people. So, this really was my “favourite failure”.

In business, you have countless failures, but I have learnt that it is only feedback. Dwelling on your failures stops you from getting the important lessons so you can move forward, stronger and wiser.

If you could have a gigantic billboard anywhere with anything on it — metaphorically speaking, getting a message out to millions or billions — what would it say and why?

It would be the name of the book I am writing but I can’t give that away just yet!

So metaphorically speaking, it would instead say “Get to know yourself, it's hard to love someone you don’t really know.” Self-love is a journey and it starts with getting to know who you really are under everything you think you should be. The most important relationship you will ever have is the one with yourself.

In the last five years, what new belief, behavior, or habit has most improved your life?

There are two new beliefs that have really shifted my reality. Firstly, when I started to really believe that “I am enough”. Nearly everyone has the belief that we are not good enough. It was one of the beliefs that led me towards burning out as I constantly felt the need to proof myself and get external validation so letting that go, transformed me.

The second belief was that “I’m the miracle I have been waiting for”. In a world full of “gurus” we forget that we have all the answers we will ever need inside of us and once I started to really hear those answers everything changed.

In the last year, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips

Old patterns have a way of creeping back in when you least expect it and this year I was reminded again that I have to say no to moving my self-care down the list as soon as I get busy.

I actually started to diarise an hour a day to spend with myself, doing whatever sets my soul on fire, so it can’t get booked out with clients or meetings. I would really recommend this as often as women we tend to go to the bottom of our “to-do list” so having it diarised reminds you to make sure you are also a priority.

In this unique time in our history with the Global pandemic, how would you say has it impacted your perspective around business? What would you do differently or change going forward?

So many of us were conditioned to wear busyness as a badge of honour and our self-worth can get really attached to us constantly doing something. I think this year gave us an opportunity to take a step back and really see what is important to us both personally and professionally. What has changed for me going forward it to ensure that whatever I am filling my business and life with includes what is actually important to me.


Some of Beth’s recent successes in business have been:

In 2020, Beth co-founded the She is a Wildflower NPO which is an NPO based in South Africa aimed at helping create freedom, equality and opportunity for women through events, workshops and coaching.

She launched a transformational online course, Burning Out to Thriving, for overachieving women to help them drown out the noise and transform burnout.

The next live round of the course will take place the beginning of 2021 - https://wildflowertransformationcoaching.com/online-course/

She also co-hosted and co-created The Feminine Leadership Summit during Women’s Month in South Africa. She was joined by 22 other world class leaders, speakers and entrepreneurs as they discussed how feminine leadership is embraced in their work from conscious parenting, business, branding, sales, relationships and more.

This was also created to raise funds for 3 amazing charities, Caring4Girls, Frida Hartley Shelter and TreeSisters - https://wildflower-transformation-coaching.mykajabi.com/feminine-leadership-summit-donation-page

If you loved this weeks Female Founder Spotlight, shoot me and Beth a DM on Instagram with your favourite part of the feature, because we would love to hear from you & we are firm believers in transforming burnout!  

@winatwork.women & @wildflowertransformationcoach

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Be sure to follow the party on social @winatwork.women and get the latest updates at www.winatwork.io

Please share the female founder Series with other incredible women.


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