[ W E D N E S D A Y W O R K S H O P ]
I spent some time on a Facebook Live session last night to help #entrepreneurs start & rapidly scale their businesses.
So it’s was my birthday yesterday, and it was quite a strange experience with lockdown and not being able to have a little get together with my friends. I was reminded once again that we as humans are made for community and fellowship, none of us is an island. I don’t know if you have hopped over to our new website, if you did you would have seen the section where you can start your journey with us. This is a community where Our goal is real Business Transformation. Our mission is to unlock Freedom in Location, Financial & Lifestyle Freedom. Love to see you there.
I discussed the 3 sentences (As a start) for "HOW TO CREATE AN IDEAL CLIENT PROFILE"
As I completed this process, I thought I would want to share my initial steps to get you going in the right direction to attract your ideal client as well.
The last couple of days I’ve been doing a deep dive Business audit & analysing my (ICA) ideal client Avatar, to ensure that my message, brand & niche are aligned with my ideal client I want to attract.
So the goal is I want you to create such a distinct idea of who you are speaking to, that you are able to create your messaging and sales strategies to target this specific client.
As I deal with business owners, there’s one thing I always need to know :
WHO ARE YOU SELLING TO ? ~ that person needs to be very real to you. He/She needs to be like a close friend. My dear "friend's" name is Charlotte and I have built up a whole story around her in my mind and know who and what she represents.
Here are 3 sentences that you can fill in, as a start, to create the outline attributes of your #ClientAvatar
In the ________ (choose one: rainy, sunny, cold, humid, dry) city of _ _ __ _ (choose a city), you'll find my ideal client.
His/her name is _ _ _ _ _(choose a name) and he/she is ________ (choose an age) years old.
His/her friends describe him/her as _ _ _ _ _ _(adjective) and _ _ _ _ _ _(adjective). He/she (choose one) spends the weekend enjoying (list activity) (list activity), and_ _ _ _ _(list activity).
So now you have the start of the framework to build a story about your ideal client. I would encourage you to take the time to lay the foundations for this.
Simply rewrite this story and fill in the blanks to ensure you have a very good idea of who your #IdealClient is.
Remember to start you journey with us and be encouraged because If I could give just one person the information they needed to push through and not give up on their business journey, I am achieving my WHY.