Lockdown allowed us the opportunity to brainstorm and make our ideas come to life.


Bespoke handmade baby goods

I'm elated to share that we are introducing the Female founder Series ~ an inspiring extension of the Win@Work Podcast. We explore the stories of inspiring women who’ve fearlessly mastered career pivots of their own, and more about how they found their version of success and fulfilment.

We’re peeling back the layers to their successes and sharing their winding roads of missteps, lessons, trying moments, and even outright failures that we can all learn from.

Hopefully, reading these women's stories makes your pursuit a little more enjoyable and inspires you in your first, second, or third business—and beyond. Or maybe we’ll just entertain you. Either way, I'm glad you’re here.

This week's spotlight is "Hey Happy", founded by 2 beautiful women, Amy Dell & Cailee Mitchley.

What have you built & what inspired you to build it............This is a glimpse into Amy's story.......

Amy & her beautiful family

"My name is Amy Dell. A wife to Justin, a mother to Jordi and a daughter to Jesus. In my day job I work in an advertising agency as an account director servicing a large car brand. In my side-hustle, which I recently started with a friend, we sell bespoke hand-made baby items. After working together for many years and becoming mothers at the same time, we found a common interest, and lockdown allowed us the opportunity to brainstorm and make our ideas come to life. Together with my strong admin and management skills, alongside Cailee’s design focused and creative mind, we were able to come together and start our little business called Hey Happy ".

How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours?

"Working in an open plan office meant that colleagues could listen in when your work was being criticized or questioned. One time my boss was firing questions at me regarding a particular job and why I had done things in a certain way and I had no idea how to answer him which left me feeling incompetent and embarrassed. I didn't want to be in a position of vulnerability again so I made sure that every action point going forward had a justification so I wouldn't be caught out again. Taking this approach going forward, I can say with confidence that the work I put out, no matter how insignificant, is done with pride and meaning. This was a great foundation for me to be able to start a small business" .

If you could have a gigantic billboard anywhere with anything on it — metaphorically speaking, getting a message out to millions or billions — what would it say and why?

"I heard this on the radio the other day and it stuck with me! ''Stop telling people they are perfect the way they are''. A bit controversial, but this saying boxes people in and doesn't allow them to learn, change and grow. I have many flaws, and if people kept telling me ''Don't change! You're perfect! Stay the same!'' I wouldn't feel encouraged to work on myself for the better" .

"After my father-in-law passed away, I started going to Church, but it wasn’t until late 2015 that I developed a relationship with Jesus. And now, with Him as my ''North Star’’, the way I see the world, interact with people, build relationships, set goals, do work, be a good wife / mother / friend / sister and daughter is with a Christ Centered focus" .

In the last year, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips

"I'm a people pleaser! Have been my whole life. Saying ''No'' is very difficult for me. However, becoming a mother this year changed my priorities. It's no longer about just me. It's easier to say ''No'' when it doesn’t suit your child. But I still find it hard. I’m a work in progress".

Cailee, her husband & handsome twins

In this unique time in our history with the Global pandemic, how would you say has it impacted your perspective around business? What would you do differently or change going forward?

"The pandemic allowed our little business to come to life. The ‘’new normal’’ of working from home allowed Cailee and I to have the discussions we wouldn’t usually have in a normal office environment. And because of the overall devastation of job losses and salary cuts, we realized that we couldn’t reply on a single stream income and that in order for us to stay afloat, we’d need to find other means of earning. We’ve been able to not only juggle our day jobs and side-hustle but also thrive in both!".

If you loved this weeks Female Founder Spotlight, shoot me and Hey Happy a DM on Instagram with your favourite part of the feature, because we would love to hear from you & because we support local!! 

@winatwork.women & @hey_happyza

Be sure to follow the party on social @winatwork.women and get the latest updates at www.winatwork.io

Email Hey Happy on : Hello@heyhappy.co.za to order their amazing Bespoke handmade baby goods.

Please share the female founder Series with other incredible women.


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