Photography not only captures a moment in time, but opens up the possibility to create a work of art


The Female founder Series ~ an inspiring extension of the Win@Work Podcast. We explore the stories of inspiring women who’ve fearlessly mastered career pivots of their own, and more about how they found their version of success and fulfilment.

We’re peeling back the layers to their successes and sharing their winding roads of missteps, lessons, trying moments, and even outright failures that we can all learn from.

This week's spotlight is the incredible Antoinette Reinecke, #femalefounder & owner of "Reinecke Photography".

What have you built & what inspired you to build it............This is a glimpse into Antoinette's story.......

Antoinette's background has always been firmly routed in the arts. When she picked up a camera she discovered the perfect tool to create the art she'd always wanted to. Antoinette Reinecke Photography officially started in 2016. It took her a while to realize that she didn't just choose to take photos, she actually started a business!

It has been a very exciting but challenging journey. She's been fortunate to have her husband as a pillar, cheerleader and advisor. Her personal philosophy is that photography not only serves as a way to capture a moment in time, but it opens up the possibility to create a work of art.

Every portrait that she creates is approached with this motivation.

She has the privilege of working with celebrities, her work has been featured in GQ magazine, Nubian Bride, Huisgenoot and several other publications. In 2016 she won the national Nelson Mandela Photo Competition and has also been recognized by Admired in Africa. In 2019 she had her first solo exhibition in Sandton City and recently she was asked to create fine art portraits by the Gauteng MEC of arts and culture.

She has learned so much over the last few years. Some of the most difficult lessons have been learning to be kind to herself, carving out a specific brand in a saturated market and realizing that direction is more important than speed

How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours?

Learning that it really is impossible to make everyone happy. This has helped me to figure out what my philosophy and brand is.

If you could have a gigantic billboard anywhere with anything on it — metaphorically speaking, getting a message out to millions or billions — what would it say and why?

Perfectionism is completely destructive. We need to be willing to let ourselves be beginners before we can be great at anything

In the last five years, what new belief, behavior, or habit has most improved your life?

Learning not to say things to or about myself that i would never say to or about someone else (I'm still working on this)

In the last year, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips

In the last year, I really have started to realize that time is not infinite and I can't afford to waste it being stressed or saying yes to everything. By saying yes to one thing, I am saying no to something else. That something could be rest, sanity, family time. I've gotten much more courageous at saying no and I am getting a little better at not needing to be liked by everyone and pleasing everyone all the time

In this unique time in our history with the Global pandemic, how would you say has it impacted your perspective around business? What would you do differently or change going forward?

When everything came to a grinding halt, I believe it truly helped me to see what I really value in life. My family, special times together and the every day moments in my job that I find rewarding. The pandemic forced me to be more mindful and I am truly thankful for the once in a lifetime opportunity to slow down and see the wood for the trees. Knowing what I truly value and what really matters has honestly been life changing and I am forever grateful for the wake up call.

If you loved this weeks Female Founder Spotlight, shoot me and Antoinette a DM on Instagram with your favourite part of the feature, because we would love to hear from you & we absolutely love artistic portraits with meaning!  

@winatwork.women & @antreinecke

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